Celebrity Gossip & Entertainment News

 

The term “Thirty Mile Zone” originated in the 1960s—due to the growth of location shoots, studios established a “thirty mile zone” to monitor rules for filming in Hollywood, with the center of the zone being the offices of The Association of Motion Pictures and Television Producers. Launching in 2005, TMZ single-handedly altered the entertainment news landscape by changing the way the public gets its news with the exclusives on two of the biggest stories in entertainment: Mel Gibson’s DUI arrest and Michael Richards’ ill-fated trip to the Laugh Factory. TMZ reinvented the thirty mile zone and now serves as the internet’s premiere address for celebrity news as well as one of the most-cited entertainment news source, utilized by national network and local news-gathering organizations across the country.

 

Role
Research
UX Design & UI Visuals
Wireframes
Prototyping / Testing

Tools
Adobe Illustrator
Sketch
Invision

 

I worked as the sole UX Designer on the Product Team catering to TMZ’s suite of digital products (desktop/mobile sites, iOS/Android apps) and was responsible for designing and prototyping new features and iterations. Other deliverables included wireframes and mockups for internal stakeholders. Working closely with the Head of Product, we tried to bring a more data-driven decision-making philosophy to the improvements we make to TMZ’s digital mediums.

 
 

Organization

A great deal of time was spent on organizing the site structure enhancing the user’s experience by pushing the most relevant news and breaking news. Numerous dead ends were removed while other areas were improved upon enticing the reader to stay longer consuming content that’s important to them.

 
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TMZ

 

TMZ Tours

I also had the privilege to work on the launch of TMZ Tour’s website allowing online booking of tickets as they were only purchasable via phone or ticketing booths in Hollywood. I was responsible for the design, testing, and implementation of the new ticketing portal. With the introduction of the new site, we saw an overall increase of ticket sales by 38%, with most of the sales purchased on the site.

 
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