Thirty Mile Zone
The LATEST in Celebrity Gossip and Entertainment News
The term “Thirty Mile Zone” originated in the 1960s—due to the growth of location shoots, studios established a “thirty mile zone” to monitor rules for filming in Hollywood, with the center of the zone being the offices of The Association of Motion Pictures and Television Producers. Launching in 2005, TMZ single-handedly altered the entertainment news landscape by changing the way the public gets its news with the exclusives on two of the biggest stories in entertainment: Mel Gibson’s DUI arrest and Michael Richards’ ill-fated trip to the Laugh Factory. TMZ reinvented the thirty mile zone and now serves as the internet’s premiere address for celebrity news as well as one of the most-cited entertainment news source, utilized by national network and local news-gathering organizations across the country.
I worked as the sole UX Designer on the Product Team catering to TMZ’s suite of digital products (desktop/mobile sites, iOS/Android apps) and was responsible for designing and prototyping new features and iterations. Other deliverables also included wireframes and mockups for internal stakeholders. Working close with the Head of Product, we tried to bring a more data-driven decision making philosophy.
Mar 2017 - Nov 2017