Wpromote is a digital marketing agency specializing in Search Engine Optimization (SEO) and Pay Per Click (PPC) internet advertising based in El Segundo, California. They also offer email marketing as well as creative strategy for clients ranging from Fortune 500 companies to small startups looking to grow their business online. They were ranked as one of the Best Places to Work in Los Angeles, and ranked by Ad Age as the #2 Best Place to Work in the country in 2014.
I was part of a three person UX team responsible for UX strategy and design for various client projects. I conducted brand identity exercises with stakeholders, user research and interviews, creation of lo-fi wireframes and hi-fidelity prototypes, as well as usability testing.
One of the first projects I worked on with the team was to redesign landing pages for rehab centers owned by Elements Behavioral Health. Elements Behavioral Health owns and operates treatment centers all over the US - in diverse venues ranging from luxurious beachside retreats to ranch settings and private homes in the mountains. They offer personalized treatments and excel in ongoing support for long-term recovery. Elements came to us needing help increasing the number of admits to their facilities as well as giving their landing pages a much needed face-lift.
We immersed ourselves in the the rehab and addiction treatment industry, visiting the centers, and holding in-depth interviews with both staff and alums from the program. We also held brand exercises in the various locations to better understand what makes each center special. I then built the landing pages according to that particular location's uniqueness, capturing its feel and brand.
With a cleaner design, emphasis on the location's identity, clearer call to actions, and working alongside with our SEO team to boost traffic, we were ultimately able to increase the number of admits per month by 19%.
Health Cost Research Group was another client we had the luxury of working with. They collect imaging service information such as X-Rays and MRIs from patients to create more pricing transparency in the healthcare industry. They came to us interested in streamlining their data collection process from patients while revamping the site as they were not getting enough patients submitting information.
I worked with the stakeholders to better understand their business, researched users, created personas, and suggested a simpler flow before creating wireframes for the revamped site. Firstly, I wanted to ensure that their new site would look and feel credible as it involves patients sharing their information to strangers. Second, ease of use, as patients needed an easy way sending in their information and getting paid.